From M2T to Antumo - a new chapter for our company
Every company that is growing rapidly, over time, reaches a point where it needs to redefine its image to better match its ambitions and goals. Such a moment has also come for us. Introducing Antumo, a new brand that reflects our values and growth strategy.
Why the rebranding?
For more than a decade, as M2T, we have provided innovative technology solutions for the rail, logistics, retail and e-commerce sectors. However, expansion of our offerings, new market challenges and international ambitions prompted us to take a bold step - creating a new, stronger brand identity.
We have developed a mission, vision and values for the company
Antumo - what does the new name mean?
The name Antumo symbolizes modernity, synergy and dynamism, which are the foundation of our activities. At the same time, it refers to the proprietary system of M2T engineers - Antumo MDM, a tool for managing mobile devices. Our new brand combines the experience, innovation and technological precision that set us apart in the market.
- What remains the same is the commitment and experience of our team. We remain focused on creating technological competitive advantages and supporting the growth of our customers," says Michal Kozlowski, CEO of Antumo.
.Strategy and transition process
We began our rebranding work with an in-depth analysis of our clients' needs, a strategy workshop and competitive research. We developed key elements of the strategy to define the company's mission, vision and values. During the preparation stage, we collected references from key clients, which confirmed our competence and the quality of our services. We also organized our offerings and divided them into three main categories: services, hardware solutions and software. This allows our customers to easily and clearly identify solutions tailored to their needs.
We have also adjusted our image to better reflect Antumo's values and aspirations. Our new corporate identity, logo and key visuals emphasize the professionalism, innovation and specialization that are the foundation of our operations.
Our new corporate identity, logo and key visuals emphasize the professionalism, innovation and specialization that are the foundation of our operations.
The combination of our competencies allows us to create dedicated solutions for clients.
Key Visual Idea
The inspiration for our new Key Visual comes from the symbolism of the Printed Circuit Board (PCB) - the foundation of most electronic devices. The PCB is a perfect reflection of what we do as Antumo: a combination of services, software and hardware that together create dedicated, synergistic solutions for our customers. It symbolizes precision, technological sophistication and a comprehensive approach to projects. Our competencies, combined like paths on a PCB, allow us to create solutions that make our customers technological leaders in their fields.
The modern
and minimalist form of the logo emphasizes our identity as a brand.
Logo and symbol
The centerpiece of our logo is the lotus flower, which harks back to M2T's earlier image. It symbolizes development, harmony and new beginnings - values that are part of Antumo's philosophy. The modern and minimalist form of the logo emphasizes our identity as a brand that combines experience with the future of technology.
The slogan: "Our expertise is the technologies of tomorrow."
New website and social media
Along with the rebranding, we are launching a new website and social media profiles, which will become a point of contact with our community and business partners. On our channels, we will regularly publish news from the life of the company, news in our offer - solutions tailored to the needs of the market and content about the world of new technologies.
Rebranding: the beginning of a new phase
Rebranding M2T to Antumo marks a new opening and dynamic development for us. We thank you for your trust so far and look forward to further cooperation.
Get to know Antumo - the technologies of tomorrow.